by David Cole

Written for publishers, authors, self-publishers and publishing staff, The Complete Guide to Book Marketing is packed with practical advice and effective strategies for reaching the largest possible audience for an individual title or an entire line.

This book shows how to:

"One of the best books I have read on book marketing. I've been doing book publicity for 25 years and let me tell you —this is a great book. Clear, simple and with great tips that every author can use. Go out and get this book today!" —Rick Frishman, president, Planned TV Arts and co-author Guerrilla Marketing For Writers

"… an essential reference for anyone who wants to learn absolutely everything about how to sell books." —Tony Lyons, president and publisher, The Lyons Press

"Without a doubt this is the best book on the subject." —Randall Beek, president, Consortium Book Sales & Distribution

"David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides." —Judith Appelbaum, author of How to Get Happily Published

"The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales." —Midwest Book Review