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Table
of Contents of The Complete Guide to Book Marketing |
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| Introduction:
Marketing is Everything—Everything is Marketing; Informed Strategies; Publishers and Authors Working Together |
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| 1 | Book
Marketing Boot Camp The Difference Between Sales and Marketing; Maximizing Revenues; Making Your Efforts Cost-Effective; Calculating the Financial Parameters; How Much Should You Spend?; Put Your Marketing Plan on Paper; Start Marketing Now; Marketing Timeline |
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| 2 | Fundamental
Strategies for Your Book, List, and Company Create a Package That Attracts Buyers; Know the Competition; Publish for the Frontlist and the Backlist; Advertise Only When Appropriate; Build and Market a Publishing Identity; Brand Your Company, Imprint or Series; Partner With Nonpublishing Organizations |
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| 3 | Marketing
and Sales in the Book Trade Trade Distribution; Helping the Stores Sell Your Books; BookExpo America and the Regional Trade Shows; The Independents, the Chains, and the Net; Foreign Trade Sales |
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| 4 | The
Library Market and How to Reach It Make Your Books Librarian Friendly; Keeping Libraries Informed; The Vital Importance of Reviews; Other Influences on Library Buying Decisions; Library Distributors; Library Wholesalers; Library Meetings; Direct Mail; Advertising; Author Appearances |
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| 5 | Selling
Direct Reader Response Cards; Back of Book Catalogs; Back of Room Sales; Book Fairs, Trade Shows and Conventions; Direct Mail; The Internet |
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| 6 | Building
a Direct Mail Program It's All in the Numbers; The Joy of Testing; Renting and Cultivating Lists; Make the Best Offer You Can; Make Your Offer Timely; Sell the Benefits; Make It Easy to Order; Offer the Best Guarantee You Can; Choosing the Right Package |
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| 7 | Marketing
and Sales on the Internet Working With Online Retailers; Creating Your Own Web Site; Marketing With an E-Mail Newsletter; Specialized Booksites; Internet Publicity |
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| 8 | Selling
Beyond the Bookstores Non-book Retailers; Tracking Down Distributors, Wholesalers and Retailers; Building a Market Through Association Sales; Recognizing Opportunities for Premium Sales; Mail Order and Online Catalogs; Tapping the Market for Supplemental Texts |
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| 9 | Subsidiary
Rights Serial Rights; Paperback Rights; Foreign Rights; Book Clubs; Audio Rights; Film and Dramatic Rights; Electronic Rights |
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| 10 | Book
Publicity Basics Word of Mouth Magic; Secondary Uses for Your Publicity; Targeting the Media; Researching the Right Media for Your Book; The Complementary Roles of Print and Electronic Media; Creating and Nurturing Your Media List; How to Adjust the Scope of Your Campaign |
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| 11 | Creating
an Effective P.R. Campaign Choosing Your Pitch-Selling the Story Versus Selling the Book/Timing Your Pitch/The Phone Pitch/Hiring a Publicist/Working With a Media Coach/Tips to Authors for Effective Bookstore Appearances/Beyond the Author Reading-Customizing Events That Grow From Your Title/Public Relations Resources |
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| 12 | Spectacular
Marketing Copy Eight Rules for Effective Copy; Creating an Effective Press Kit; Sample Press Kit Elements |
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| Concluding
Thoughts |
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| Resources | |||
| Back to The Complete Guide to Book Marketing |
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